EARLS RESTAURANT & BAR

7th Ingredient

Earl’s Kitchen and Bar is a North American family-run group of restaurants. 6 ingredients make up their brand story: soul, food, drink, fashion, romance & fun. They asked us what a 7th ingredient could be and we responded with art. “Art is expressive, irreverent, magnetic. A source of inspiration and a point of conversation. Visions of food, drink, fashion, romance, and fun - all filtered through the lens of soul.” Working with a range of international artists, we provided a colour scheme and key brand words and then let them do what they know best – create art. Their illustrations were then spread across menus, postcards, take-away containers, in-store art and their website to showcase all of Earl’s 7 ingredients coming together to create magic.

Chief Creative Director, Judy John
Creative Director, Lisa Greenberg
Art Director, Mary Soroka
Illustrators, David Foldvari, Job Wouters, Cesare Bellassai, Paige Clark, Kate Radomski, Joanna Gniady, Marta Ignerska, Matthew the Horse