GAIN

Hola! (U.S. Hispanic Month)

United States National Hispanic Heritage Month pays homage to everything that the Latino and Hispanic communities have done for America as well as their rich and vibrant culture. To partake in this event, Gain wanted to highlight the joy that emanates from the Hispanic culture. We felt that joy could be described through one powerful little word - a word that communicates joy when it is spoken. We wanted to acknowledge and thank the Hispanic community for the joyful strength of this simple word. We wanted to show that there is joy in every Hola.

Creative Director: Heather Chambers
Art Director: Chris Brown
Copywriter: Jordan Gabriel
Director: Brooks Reynolds
Production House: AdHoc
Audio House: Tattoo