ikea
Brand Photography
The kitchen, the living room, the bedroom and the bathroom: these are the four core rooms in a home. Showcasing IKEA's ever-evolving wide range of designs requires a large and frequent amount of photoshoots. Productions are treated differently depending on the design — I have managed several of both on location and set-build projects. These shoots are not dissimilar to a large-scale home renovation; there is an attention to detail required on interior productions quite unlike any other client.
Chief Creative Director: Judy John
Creative Director: Lisa Greenberg, Dave Federico, Morgan Kurchak
Photographer: Stacey Brandford & Arash Moallemi
Copyright 2016 Laurie Filgiano