TD BANK
Home Insurance
This TD Insurance campaign humorously uses a Shakespearean actor to depict the hassle and drama free nature of TD Home Insurance. The digital portion of this campaign included online videos that reflected the TV campaign but with a slight twist. Working with a smaller OLV budget, we built low-tech theatrical sets that highlighted the comedic drama of this campaign. This was an integrated shoot, where print and digital elements of the campaign were captured.
Creative Director: Dave Federico, Josh Budd
Art Director: Paul Giannetta
Copywriter: Steven Stahl
Director: Matt Barns
Production House: Descendents
Post: Panic & Bob
Audio House: Grayson Music
Copyright 2016 Laurie Filgiano