KELlogg's all bran

All Bran Incorporation

“How do we get a better smoothie? Or a healthier burger? How do we add more nutrition to baked salmon, stuffed chicken, fresh garden salads, even gooey Mac ‘n’ Cheese? The answer is simple…and it’s right on your kitchen counter.” This brand campaign, involving TV, digital & print, aimed to educate existing and new consumers on how else to use All Bran: as an ingredient, and not only a cereal. By combining TV, print & digital production budgets, we were able to create far more content than usual. Interactive packaging was one of the additional elements we could afford – a surprise and delight box that had a hidden flap, which, when opened, showcased a hero food shot and a recipe incorporating AllBran.

Creative Director: Sean Ohlenkamp
Art Director: Noel Fenn
Copywriter: Nimy Leshinski
Animation House: Topix
Director: Robb Fiocca
Production House: Sons & Daughters
Audio House: Eggplant

Accolades
Silver - Concept Design: Baking/Sweet Foods: The Fab Awards
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In Anual - Advertising/Promotional Miscellaneous: Series: Applied Arts Advertising