KELLOGG'S rice krispies

Treats for Toys

Rice Krispies, in collaboration with the Salvation Army, created an activity that parents can do with their children embracing the spirit of giving during the holiday season. Make a toy shaped Rice Krispies treat, share it using #TreatsForToys and Kellogg’s will donate a toy to the Salvation Army. In an attempt to showcase the campaign and inspire what kind of Rice Krispies treats can be made, we created stop motion videos of Rice Krispies treats coming to life. Working on a very tight budget, our partner’s at Bent Image Lab in Portland worked day and night to help make this campaign a reality. 

Creative Director: Sean Ohlenkamp
Art Directors: Mike Cook, Steven Tiao, Jordan Gladman
Copy Writer: Matthew Williamson, Darya Klimek
Animation Studio: Bent Image Lab
Audio House: Marmalade Music