Canadian Tire, Paderno

It’s a Cooking Thing

…But if you love to cook, you know it’s a cooking thing.

This campaign boldly captured the tantalizing and enticing moments of the cooking journey. We found creative ways of getting up close and personal with the food, the fire and the pots.

This was a large campaign launch for a new product entering the Canadian Tire stores. We created TV, digital, social, radio and print ads to be distributed nationwide.

Creative Director: Sam Cerullo & Kelly Zettel
Art Director: Sam Cerullo
Copywriter: Kelly Zettel
Production House: Nick Fugelstad
Director: MacGuffin Films
Post Production: Rooster 
Transfer: Fort York
Online: Alter Ego Inc.
Audio House: Grayson Music

Photography: Michael Graydon & Nikole Herriott