IKEA MARKET HALL

The Wonders Downstairs in Market Hall

There's a place that lives below the IKEA showroom. It’s a surprising place that is filled with extraordinary, thoughtful and affordable things designed to improve every person's life at home.

This was the first campaign devoted entirely to Market Hall and was rolled out over the course of the year, each release focusing on a different seasonal theme. The launch campaign was an introduction to the concept of democratic design and showcased some staple kitchen products. It includes 3 TV spots, 10 gifs, 12 OOH & print ads, digital columns and a plethora of other online content.

Holiday was the second release and focused on hosting.

With a very heavy media buy supporting the campaign, including nation wide station dominations and OOH takeovers, we wanted to let everyone know that they should head Downstairs to Market hall and discover all the wonders it has to offer.

Creative Director: Sam Cerullo & Kelly Zettel
Art Director: Fernando Hernandez
Copywriter: Morgan Kurchak
Production House: Aspekt Production
Director: RBG6
Post Production: Rooster
Transfer: The Vanity
Online: Alter Ego Inc.
Audio House: Eggplant Productions