raising the roof

Childhood Photos

Where do homeless people come from? Many come from similar schools, families and childhoods as you did or your children do. This campaign highlights three real examples of how homelessness can happen to anyone, and thus needs everyone's support to combat it.” This production required building relationships with homeless individuals interested in participating in the program and helping them access childhood photos. This process involved 4 weeks of visiting shelters across Toronto, as most people we met did not have a way of staying in contact with us, let alone know where they were spending the following night. I met a plethora of different people, heard dozens of tragic stories and learned that homelessness can happen to anyone.

Chief Creative Director: Judy John
Creative Director: Lisa Greenberg
Art Director: Anthony Chelvanathan 
Copywriter: Steve Persico
Photographer: Frank Hoedl

Accolades
Short List - public service/OOH: Marketing Magazine
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Outdoor: D&AD
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In Annual - Photography: Applied Arts
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Gold: Obie’s
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Gold: Extra Newspaper Awards
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Merit -  Transit Campaign: ADCC
Merit - Newspaper Ad Campaign: ADCC
Merit - Public Service Ad Campaign: ADCC