td bank
Brand — Comfort 2.0
Leo Burnett acquired TD bank as a client in 2012 at which point we moved into a re-brand. The concept of comfort is at the heart of TD and we wanted that to shine through in the photography. At the heart of TD photography is the drive to capture genuine, natural, real-life moments that are able to draw our viewer in, touch them emotionally, and engage them on a deeper level. I worked closely with the creative directors on the brand to source photographers and build a consistent look and feel across all campaigns. The images on this page include several campaigns shot throughout 2013 and 2014.
Chief Creative Director: Judy John
Creative Director: Lisa Greenberg
Photographers: John Dolan, Raina & Wilson, Jess Baumung
Copyright 2016 Laurie Filgiano