TD

Pride Ride

TD has been a long-standing supporter of the LGBTQ community and Pride Toronto. With other financial institutions jumping in recently with their support, TD needed to ensure they continued to be the leader in spreading the word of support.

Using TD's existing Bike Share sponsorship, we permanently painted bikes in the colours of the rainbow. In just under a month the Pride Rides travelled over 2,000 km helping to spread TD's #ForeverProud message to the entire city.

Each Pride Bike was fitted with a message of love and support befitting the bike's colour. Each was also equipped with a transponder, tracking its route through the city, and allowing us to map how far beyond the borders of the Village our #ForeverProud message travelled.

Creative Directors: Chris Munnik & Mike Lee
Art Director: Jordan Gladman
Copywriter: Mike Johnson
Painters: Velocolour