COORS LIGHT

Fantasy Football

“While thousands of fantasy football leagues exist, none tapped into the insight of why guys actually play fantasy sports: They do it to brag about who is the biggest football genius. Knowing this, the Coors Light Fantasy League didn’t award winners things like swag, tickets, or cash like our competitors. Instead, every week fans competed at CoorsLightFootball.ca to win what they really wanted: Ultimate Bragging Rights! Each prize promoted the winner and drove fans to CoorsLightFootball.ca to play.” Following competition rules, production was always kept on their feet, notified each Tuesday of the previous weeks winner. We then had 7 days to execute the prize. This production required a large amount of preparation and foresight and also required a creative and quick problem solving when locations and names were released for each prize.

Creative Directors, Anthony Chelvanathan & Steve Persico
Art Director, Jordan Gladman
Copywriter, Mike Johnson
Production House, AdHoc
Producer, Joe McLaren

Accolades
Silver - Advertising: Direct Mail, Campaign: ADCC
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In Annual - Young Blood Interactive: Applied Arts Interactive
In Annual - Gaming: Applied Arts Interactive