tsn

King's and Queen's of the Court

TSN, The Sports Network is the official broadcaster of the US Open tennis tournament. To promote their coverage, we took to the one place tennis fans would be; local courts. With the use of 15,000 tennis balls we created murals highlighting the stars, and drama of the tournament.” This was a unique campaign that required a different type of production. Step 1 was to find an affordable location with high visibility. Step 2 was to create a digital grid of each gate, so the design could be tested. Step 3: count the required number of tennis balls and source them from an affordable and time efficient vendor. Step 4 was to recruit students and volunteers who would help with the installation. Step 5 was a 4-day marathon of squeezing tennis balls into the gates with the help of grid markers and print-outs. This project was a labour of love and what was created was truly a unique form of low budget OOH advertising.  

Chief Creative Director: Judy John
Creative Director: Lisa Greenberg
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Photographer: Raina & Wilson

Accolades
Silver - Graphic Design/Environmental Design: ADCC
Merit - Advertising: OOH Enhanced: ADCC
Merit - Advertising: Best Art Direction: ADCC
—
Silver - Best Innovation in OOH/Ambient/Place-Based Media, Budget under $100,000: Media Innovation
—
Bronze - Best Small Budget Campaign: Promo Awards
—
Gold - International Ambient Special Build: Kinsale Sharks
Gold - Design 3D Exhibition: Kinsale Sharks
—
Gold - OOH Ambient: Clios
—
In Annual - Non-Traditional Advertising: Communication Arts
—
Shortlist - Use of Promotion & Activation: Use of Ambient in a Promotional Campaign: Large Scale: Cannes
Silver - Adapted Billboards and Outdoor Posters: Cannes
Shortlist - Outdoor Poster Craft: Traditional Illustration: Cannes
Shortlist - Direct Marketing: Craft: Art Direction/Design for Direct: Cannes
Shortlist - Design Craft: Outdoor Spaces: Cannes
—
Shortlist - Collateral/Direct: Collateral Campaign: Marketing Awards
Shortlist - Out-of-Home: Experiential/Special Events/Stunts: Marketing Awards
Bronze - Out-of-Home: Small-Scale Ambient: Marketing Awards
Silver - Out-of-Home: Large-Scale Ambient: Marketing Awards
—
In Annual - Advertising/Non-Traditional: Series: Applied Arts
In Annual - Experiential/Event: Series: Applied Arts
In Annual - Advertising/Promotional Miscellaneous: Series: Applied Arts
In Annual - Craft-Typography, Series: Applied Arts
In Annual - Craft-Image, Series: Applied Arts
In Annual - Art Direction, Series: Applied Arts
In Annual - Environmental, Series: Applied Arts 
In Annual - Design Misc., Series: Applied Arts
In Annual - Advertising Illustration, Series: Applied Arts
—
Bronze - Environmental Design Temporary or Semi-Permanent: Young Guns
Finalist - OOH Art Direction Campaign: Young Guns 
—
Wood Pencil - Art Direction for Poster Advertising: D&AD
Wood Pencil - Wayfinding & Environmental Graphics,: D&AD
—
Finalist - Outdoor: Ambient: Products & Services: Sporting Events: NY Festival
Finalist - Design: Craft: Copywriting: NY Festival
Finalist - Design: Craft: Art Direction: NY Festival
Finalist - Direct & Collateral: Use of Medium: Ambient: NY Festival
—
Gold - Outdoor Installations & Ambient: Campaign: One Show
Bronze - Print Craft: Art Direction – Single: One Show
Merit - Design: Typography: One Show
Merit - Direct Marketing: Ambient Media: One Show
—
Gold - Billboard, Innovative Use of BB: LIAA
Gold - Billboard, Art Direction Campaign: LIAA
Silver - Billboard, Consumer Campaign: LIAA
Bronze - Billboard, Use of Typography: LIAA
—
In Annual - Typography: Communication Arts