RaisING the roof

Donation Boxes

Raising the Roof, an organization that seeks sustainable, long-term solutions for the homeless, wanted to stop people in their tracks and get them to consider the plight of the homeless. Human-size donation boxes, featuring real homeless people, were placed where homeless are often found.

Chief Creative Director: Judy Johns
Creative Director: Lisa Greenberg
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Photographer: Jesse Senko

Accolades
Gold - CSR: Shopper Innovation Awards
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Bronze - Pro Bono: CMA
Silver - Experiential & Innovative Media – Public Service: CMA
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Gold - Design: Kinsale Sharks
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In Annual: Directory Magazine
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Silver - Public Service Design: ADCC
Merit - Ambient: ADCC
Merit - Public Service Ad campaign: ADCC
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In Annual - Non-Traditional: Applied Arts
In Annual - Public Service/Charity: Applied Arts
In Annual - Design Promo Misc.: Applied Arts
In Annual - Public Service/Charity: Applied Arts
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In Annual - Public Service: Communication Arts
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Shortlist - Best Experiential Engagement: Atomic
Shorlist - Atomic CSR: Atomic